Adam Mc

Thoughts on the web.

March 12, 2014
by amccrim
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SXSW Day 5 – Building Brands Online: The Future of eCommerce

Building Brands Online – The Future of eCommerce Link: http://schedule.sxsw.com/2014/events/event_IAP20173 Hashtag: #eComFuture Panel by the founders of Club W, The Black Tux and StyleSaint The success of Amazon, Zappos & large ecommerce outlets isn’t what companies should be chasing. It’s the … Continue reading

March 11, 2014
by amccrim
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SXSW Day 4 – Make or Buy? Is In-House Video Right for You?

Make or Buy? Is In-House Video Right for You? Link: http://schedule.sxsw.com/2014/events/event_IAP19553 Hashtag: #inhousevid Note: This session was to billed as being about in-house vs outsourced video production. However the team from @SolarWinds, while very knowledgeable and successful in creating their own … Continue reading

March 9, 2014
by amccrim
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SXSW 2014 – Day 2 Recap: Location Based Marketing

Location Based Marketing: Beyond Advertising Link: http://schedule.sxsw.com/2014/events/event_IAP26671 Hashtag: #mobilesat Definition of mobile marketing: The intersection of people, places and media. 48% of people say that mobile information effects their purchase decision. 19% of people make impulse purchase after seeing a mobile digital … Continue reading