Adam Mc

Thoughts on the web.

Digital Strategy Lessons from Magic: The Gathering

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SXSW – March 16th 2015

Session Link: http://schedule.sxsw.com/2015/events/event_IAP34524

The Next Web article about the session: http://thenextweb.com/insider/2015/03/16/this-magic-moment

Sometimes new professional lessons come from unlikely places. In my case that place was playing Magic: The Gathering.

This conversation will focus on real world examples from both my professional life and experiences with Magic to illustrate what I’ve learned, how it can help others and how focusing on something other than the work leads to better work.

For 20+ years Magic has been the premier trading card game. It’s produced a universe of content as vast as Star Wars & Star Trek combined (and fans that are just as fanatical). And since the game is based on the player building their own deck, those that play the game need to be an architect, a strategist, a problem solver, a pragmatic decision maker and a player.

Over the last 2 years I’ve been a member of the Magic fandom. By filtering this experience through the professional lens of Digital Strategy & UX I’ve learned some important lessons that have made my work better, my career stronger & my life a whole lot funner.

Deck Download *

Lesson 1: Get a Hobby

Hobbies provide a safe outlet for invested failure and a pathway to personal success.

Lesson 2: Embrace Limitations

Limitations spark creativity by forcing us to consider alternatives.

Lesson 3: Stop Thinking. Start Doing.

Everything is a prototype. Anything can be changed.

Lesson 4: Use Human Nature

It’s your job to think differently. Leverage what your audience already knows and establish clear patterns for them to embrace.

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