Creating a website can be an expensive and time consuming process and once a site is launched there can be a tendency to take scratch it off the list of todos. You breathe a sigh of relief and move onto to other goals and objectives. Working hard to grow the business and yourself knowing that you’ve got a great site to back you up.
Well, while you and your business continue to change that site is frozen in time. After a while that very expensive and well thought out website starts to seem dated and ineffective. Maybe the marketplace has changed. Maybe the business goals have shifted. Maybe technology has made users expect more. No matter the reason it’s apparent a change is needed. But the cost of recreating the site might seem too large to swallow. That’s where web optimization comes in. Optimization is like a tune-up for your site.
Web Optimization can fall loosely into 3 categories: Content, Structure and Iteration.
